VISA - EMPOWERMENT CARD ART
Culture in Your Wallet
Creative Design & Talent Relationships
Timeline: 2023
The Challenge
Source original card art from diverse creators that would resonate with 18-34 consumers. Visa wanted to move beyond stock representation and put real artists - with real stories - into the hands of the next generation of cardholders.
What We Did
Partnered with TILA Studios to source and curate emerging diverse artists
Curated 6 creators representing Black, Latino, AAPI, Indigenous, LGBTQIA+, and Differently-Abled communities
Managed the creative process from artist selection through final card art delivery
Positioned 3 artists as Visa event speakers - extending the partnership beyond product into platform
Representation isn't a checkbox. It's a canvas.
The Results
6 creators sourced and curated
12-18 original art pieces produced
3 artists became Visa event speakers
Let's Put Culture in Your Customer's Hands.
Visa didn't settle for stock representation. They invested in real artists with real stories. If you're ready to connect with the next generation through authenticity, let's talk.