UNITED STATES NAVAL ACADEMY (USNA)
Building a Pipeline That Looks Like the Country It Serves.
Strategy & Creative | Video Production | Marketing Outreach
Timeline: 2017 - 2023
The Challenge
Educate students and parents about the strength of the U.S. Naval Academy and increase applications from women and diverse students.
What We Did
Created 18 custom videos over a 5-day period. Comprehensive marketing strategy and roadmap. Developed marketing outreach materials (print/brochures). Created and executed a social media plan.
The Results
Increase in diverse applicants year over year.
Let's Build the Pipeline That Diversifies Who Shows Up.
The U.S. Naval Academy trusted House of JOY to help diversify their candidate pool through authentic storytelling and strategic outreach. If your institution needs marketing that reaches communities where they are, not where you assume they'll be, let's talk.