DOVE + CROWN COALITION
Creating the CROWN Act Movement
Legislative Advocacy & Coalition Building
Timeline: 2018 – Ongoing
The Challenge
Hair discrimination was legal in all 50 states. Research revealed 80% of Black women felt pressure to
change their natural hair for work. This wasn’t just a beauty issue. It was affecting employment,
education, and economic opportunity.
What We Did
Built a 117-member coalition of national advocacy organizations, civic groups, and community partners
Championed legislation state by state — from California's first-in-the-nation signing to U.S. House passage
Produced 100+ community activations through partnerships with Greek letter organizations, faith communities, and grassroots networks
Created National CROWN Day (July 3) — a federally recognized day of celebration
Drove 543,000+ petition signatures through digital strategy, social engagement, and trusted messenger partnerships
This wasn't a campaign with an end date. It's a movement — and it's still growing.
The Results
30 states with CROWN Act legislation passed
30M+ lives protected
543K+ petition signatures
117+ coalition partners activated
100+ community activations produced
U.S. House of Representatives passage
National CROWN Day established (July 3)
The Recognition
30+ awards won. 10+ finalist nominations. 7 years of recognition. One movement.
2026
Smarties Award (Silver) — Diversity & Inclusive Excellence | Dove/CROWN Love
2025
WEBBY Award (Winner) — Diversity, Equity, Inclusion & Belonging | Dove/CROWN Love
Shorty Impact Award (Winner) — Racial Equity | Dove/CROWN Love
REGGIE Award (Silver) — Purpose, Cause or Nonprofit Marketing | Dove/CROWN Love
PRWeek Award (Finalist) — Best in Multicultural Marketing | Dove/CROWN Proud
2024
Effie Award (Winner) — Positive Change: Social Good – DEI | Dove/CROWN Proud
Anthem Award (Winner) — Diversity, Equity & Inclusion | Dove/CROWN Proud
2022
EBONY Power 100 — Annual Power 100 List | Dove/CROWN
Cynopsis Best of the Best (Winner) — Best Social Justice Awareness Campaign | Dove/CROWN
Links Presidential Award — President's Award | Dove/CROWN
I Am The Change Award — Economic & Business Award | Dove/CROWN
Women en Blanc Honors — Impact Award: Women of CROWN | Dove/CROWN
REGGIE Award (Gold) — Multicultural or Lifestyle Marketing | CROWN Awards/National CROWN Day
REGGIE Award (Gold) — Purpose, Cause or Charity Marketing | CROWN Awards/National CROWN Day
REGGIE Award (Silver) — Experiential Marketing, Virtual Events | CROWN Awards/National CROWN Day
Marcom Award (Gold) — Strategic Communications/PR Research | Dove/CROWN
Marcom Award (Platinum) — Strategic Communications/PR Research | Dove/CROWN
Marcom Award (Platinum) — Strategic Communications/PR Research | Dove/CROWN
Marcom Award (Platinum) — Strategic Communications/PR Research | Dove/CROWN
Shorty Award (Finalist) — Campaign by Diverse-Owned Business | Dove/CROWN
Shorty Award (Finalist) — Social Good | Dove/CROWN
Shorty Award (Finalist) — Call-to-Action | Dove/CROWN
Shorty Award (Finalist) — Instagram Presence | Dove/CROWN
2021
PRWeek Award (Winner) — Campaign of the Year | Dove/CROWN Act/JOY
PRWeek Award (Winner) — Best in Public Affairs | Dove/CROWN Act/JOY
Cynopsis Best of the Best (Winner) — Best Social Justice Awareness Campaign | Dove/CROWN Act/JOY
Unilever Internal Creativity Award — Purposeful Brand Communications | Dove/CROWN Act/JOY/Edelman
REGGIE Award (Gold) — Content Marketing | Dove/CROWN Act/JOY
REGGIE Award (Gold) — Multicultural or Lifestyle Segment Marketing | Dove/CROWN Act/JOY
REGGIE Award (Silver) — Purpose, Cause or Charity Marketing | Dove/CROWN Act/JOY
PRWeek Award (Honorable Mention) — Best in Corporate Social Responsibility | Dove/CROWN Act/JOY
PRWeek Award (Honorable Mention) — Best in Multicultural Marketing | Dove/CROWN Act/JOY
PRWeek Global Award (Shortlisted) — Corporate & Social Responsibility | Dove/CROWN Act/JOY
REGGIE Award (Shortlisted) — Super REGGIE Award | Dove/CROWN Act/JOY
Glossy Award (Nominated) — Best Digital Event Series | Dove/CROWN Act/JOY
2020
Global SABRE Award (Winner) — #1 PR Campaign of the Year | Dove/The CROWN Act
North American SABRE Award (Platinum) — Best in Show | Dove/The CROWN Act
North American SABRE Award (Gold) — Advocacy & Public Affairs | Dove/The CROWN Act
PRWeek Purpose Award (Winner) — Most Purposeful Activation & Best Equity & Inclusion | Dove/The CROWN Act
Glossy Award (Winner) — Best Multi-Platform Campaign | Dove/CROWN
ANA Multicultural Excellence Award (Winner) — African-American | Dove/CROWN & National CROWN Day
ANA Multicultural Excellence Award (Winner) — Experiential Marketing | Dove/CROWN & National CROWN Day
ANA Multicultural Excellence Award (Winner) — Significant Results | Dove/CROWN & National CROWN Day
Let's Build Your Movement.
The CROWN Act started with research, a coalition, and the belief that culture strategy could change laws. It did. If you're looking for a partner who builds movements, not just campaigns, let's talk.