AARP - REUNION TOUR
The #1 Prospect-Generating Program at AARP
Integrated Marketing & Event Production
Timeline: 2022 – 2023
The Challenge
Grow awareness and new prospects in the Black community while demonstrating activation ROI. AARP needed to show up where the audience already was - not wait for them to come to AARP.
What We Did
Partnered with Kirk Franklin's Reunion Tour as the cultural anchor
Designed a dual-activation strategy across 33 cities
Integrated onsite engagement with digital follow-through to convert awareness into membership
Delivered a model so effective it became the benchmark for all AARP activation programs
Show up where people already are. Earn attention, don't buy it.
The Results
210K+ people reached
79% new prospects - #1 program at AARP
20% participation rate (best-in-class)
69% email open rate
Program became the standard for AARP community activation
Let's Show Up Where Your Audience Already Is.
AARP didn't wait for people to find them. They met communities on their own turf and became the #1 program in the building. If you're ready to earn attention instead of buying it, let's talk.